Juicy Cupcake was founded in late 2012 by Andrew Freeth later joined by Tim Tily, two keen creatives, aspiring to enter the indie game dev scene.
Up until 2015 Juicy Cupcake set themselves the challenge of creating a number of small projects to help improve their skills and knowledge of game development. From these game jam-like projects, a gameplay prototype emerged that would eventually be used as the core movement system for Brief Battles.
In 2015 Juicy Cupcake developed a short game demo titled 'Melon Quest'. It used the aforementioned prototype movement system and was showcased in the Indie Games Room at AVCon. Melon Quest evolved into Brief Battles in early 2016.